Marketing disasters: Westpac's monkey business tops 2009 list ...

In July, 2Day FM's breakfast show hosts Kyle & Jackie O were suspended following a disastrous live broadcast when a 14-year-old girl taking part in a lie detector test revealed that she had been raped. ... (If he wanted to actually do something about it rather than leap aboard the passing bandwagon, he could easily have raised his existing party policy for making mortgages as portable as mobile phone numbers. But no, much easier to go for the quick sound bite and achieve ...